About FA’RA

FA’RA is a premium quality Italian fragrance house with an exquisite lines for men and women that features natural fragrance oils. Each FA’RA scent has an intricate background. Inspires from the early 1900s era of Italy – these scents are an amalgamation of colors, energy, and rhythm – each fragrance is the result of an elaborate creative process.

From the conception of an idea to its culmination, each scent is a personal effort from the house of FA’RA. We do what we love and so we always explore the changing trends to consistently cater to the tastes of our discerning customers. FA’RA has successfully struck a chord with a growing number of perfume lovers.

Ever since the first bottle was released, FA’RA Perfumes has steadily grown in stature and winning accolades, appreciation and hearts along the way.

Philosophy

Fragrance has a great power. It arouses emotions, desires, memories and relief which lead to peace of mind. Such is the influence of perfume, which brings serenity to the mind and hence adhering to the culture. This is what we in FA’RA perfume believe in. This is embedded in our philosophy to serve this rich perfume tradition to our customers.

At FA’RA Perfumes, we help our customers to attain this serenity of culture through our fragrance. We make sure every bottle of perfume is dabbed with quality & craft, and indeed, in each bottle of our perfumes and in every whiff you take; you will find this culture.

We know what we do and we are always detrained to do it better. With this same culture and belief. FA’RA Perfumes has managed to craft a portfolio of over 15 exceptional fragrances. We have confined the niche market segment that’s not the end, FA’RA Perfume exquisite range has footprints in leading retail stores and mall across Pakistan in addition to an exclusive presence at various Perfumery retailers.

Mission

FA’RA Perfume aims to be a world leader in fine perfumery, always anticipating and meeting the tastes and preferences of our discerning customers and bringing them serenity through the medium of fragrance

Vision

We excite, inspire and soothe the human spirit, one person and one bottle at a time.

Values

Our shared values guide everything we do.

Ethical

Ethical

Our actions reflect our absolute commitment to our customers, our suppliers, our people and our planet.

Quality

Quality

From ingredients and technology to people and premises, we invest only in the highest quality available

Integrity

Integrity

We act honestly and openly at all times: our word is our brand.

Diginity

Diginity

We will never compromise our reputation for excellence

Courage

Courage

Where we can make a positive change, we’re willing to challenge the status quo.

about perfumes

There is no substitute for quality ingredients. It’s our goal for all perfumes to be made from the highest quality ingredients that are ethically sourced.

Our directors personally travel around the world to find and select ingredients. Once the ingredients arrive at our perfumery, our perfumers gently work with the ingredients to bring out the balance and nuance of it.

Our Masculine and Feminine are the proud results of this dedication.

FA’RA is elegance.

FA’RA is exclusive.

FA’RA is elusive.

Our Flagships “Red Berries” and “Legend” were launched to carve a niche for this exclusive line. With the success of these, “Scandal”, “Star walker”, “True Love”, “Black”, “Seven”, “Oud Gold”, “Esme” and “Pour Homme” followed suit.

FA’RA Perfumes are available all over Pakistan.